Summary Week 3/4 – Storyboards, Interviews, Empathy Map, Design Principles


Week 3 and 4 have been quite busy for the mobile zoolanders! We started work on our interview questions, aiming at bringing insights from various perspectives to our team. After that, we evaluated the results and began to form empathy maps and finalising our storyboard scenarios. In the end we condensed our findings into a design principle, that we will try to follow throughout the complete project. Interested in what we found out? Lets go.

Storyboards / Scenarios

Scenario 1: In a waiting hall
Story Board 1

Scenario 2: In the changing rooms
Storyboard 2


We decided to do unstructured interviews because we felt that this would be the most creative way of getting new insights from our target group. The questions we used in the interviews can be seen in the two preceeding blogposts here and here.

We interviewed a total of 6 people. There were 2 males and 4 females questioned. The age span of our interviewees was between 20-23 years old.

Interview results

A few of our interview results were expected. For example:

“Do you think it’s important to wear fashionable clothes?”


“Do you like shopping for new clothes?”

On the other hand, a few of our questions led to answers that were a little bit more insightful. For example, more than half of our interviewees had felt uncomfortable with what they wore. Also, most of our interviewees would feel embarassed with using a public display. Some even mentioned “violations of privacy” during the later part of the interview.

“Have you ever felt uncomfortable with what you wear?”

“Would you be embarassed using a public display?”

Not too surprising but still a fun-fact is that our interviewees spend most of their fashion budget on shoes.

“What piece of clothing do you spend your money on the most?”

Empathy Map

Our empathy map follows the following template:

Quotes & Defining Words (SAY)

  • easy
  • fast
  • colourful
  • “I’ve never seen something like this before”

Thoughts & Beliefs (THINK)

  • confidence
  • curiosity
  • usefulness

Actions & Behaviours (DO)

  • shop privately
  • shopping is time consuming
  • trying out different clothes

Feelings & Emotions (FEEL)

  • insecurity
  • fun trying clothes on
  • privacy concerns
  • not drawing attention from strangers
  • feeling free to chose

Design Principle

Our Application should provide interactive ways of choosing clothes and giving suggestions about appearance of the user inside the clothing store.

Task breakdown

Interviews: Simon, Oleg, Oliver, Sean, Kevin
Empathy Map: Simon, Oleg, Oliver, Sean
Storyboards: Simon, Oleg, Sean, Alex
Design Principle: Simon, Oleg, Oliver
Blog: Kevin
Presentation: Alex, Kevin


Questionnaire #2


Section B: Questions to be answered by respondents

  • What is your opinion towards a public display which is able to recognize your identity?
  • Are you willing to provide your personal  information  to a public display application for having a better user experience ?
  • What kind of public displays catch your eyes the most?
  • What is your opinion towards interacting with a public display which is seeable by other pedestrians?




 Section A: Question for choosing respondents

 a)  Do you think it is important to wear fashionable clothes?

b)   Have you ever felt uncomfortable with what you wear?

Section B: Questions to be answered by respondents  


a). What would you do or feel if you were refused entry to somewhere because of what you are wearing?

b). Do you wear the same color clothes now that you wore ten years ago?. If no why?

c) Why do you think people buy second hand clothes?


a)   Do you like shopping for new clothes?

b)   What is your favorite brand?

c)   What piece of clothing do you spend your money on the most? Why?

d)   What colors do you think look good on you?

e)   What kind of clothes do you usually wear?

f)    What’s your favorite color for shoes?

g)   Would you like to be a fashion model?

h)   What do you like to shop for the most?

i)    Where is your favorite shopping centre?

2.   Motivation/aims

a) Is it possible to be beautiful without wearing any make-up, earrings or other accessories?

b) Do fashionable clothes really change the way    a person looks?

c) If you went out with a group of friends, would you dress differently?

d) If you went out with your parents would you dress differently?

e). Do you think people feel different when they wear different clothes?

 3.  Dislikes

  a).What are some of the strangest fashions you have seen?

b) What do you think of men who where tights?

c).Did your parents ever make you wear something you didn’t like?

Ideation Phase of our Project



The objective of this group is to develop an interactive application for the public space. Our focus is an application on fashion, which will make it easier for people to experience and discover in the public space. Specific objectives include:

  1. quick decision support for choosing clothes
  2. quick price comparisons
  3. efficient utilization of time in public space


For our project our group came up with f ollowing initial brainstorming by using a concept map:


User Profile (Persona)

In order to know our target customers, we created a user profile, the so called “Persona Skeleton”, which characterizes the kind of users our application is inteted for. This is how our Persona looks like:persona


Must criteria
In order to achieve this objectives, the applications is expected to fulfil the following functional requirements

  1. Support interact using gesture input
  2. Provide public display either through projection or physical
  3. Allow database storage of user model and prices

Can criteria
Other functions that application can fulfil include

  1. recognize identity of a user
  2. support purchase transactions
  3. facilitate ordering of clothes

Task Breakdown

Having an interdisciplinary team with the right mix of skills is very important for having a smooth and successful execution of any project. Our team members cover multiple roles, having at the same time a particular area responsibilities:team

Stay tuned…

What are we doing?


During the course of the current semester we are going to develop an interactive application for the public space. We have decided to focus the theme of our application on fashion. We are going to make it easier for people to experience and discover fashion in the public space.

fashion app

Mobile Zoolanders introduce themselves


Hello and welcome to our official “progress blog” for the TU Berlin course Mobile Interaction that we are taking part in this semester. In this blog we will document our progress, ideas and hopefully by the end showcase our “final product”. Thanks for reading and enjoy the ride..

Our team consists of 6 members: Oleg, Oliver, Simon, Alex, Sean and Kevin.

Full name: Oleg Zender
Current studies: Computer Engineering (Master)
Hometown: Kiew, Ukraine
Specialties: Web design and development, Software Configuration Management, Motion Design

Full name: Oliver Schewe
Current studies: Computer Engineering (Master, 1. semester)
Hometown: Berlin, Germany
Specialties: Software Development (Java), Microcontroller Programming (C)

Full name: Simon Nyaga Mwendia
Current studies: PhD Computer Science, University of Nairobi-Kenya, DAAD scholar, Guest student at TU Berlin

Full Name: Alex Becker
Current studies: Business Informatics (Bachelor, 5. semester)

Full name: Sean Keith
Current studies: Business Informatics (Bachelor, 5. semester)
Skills: Programming skills mainly in Mac-/i-OS and web languages. Little Java but adoption should be easy.
Interests: Interface- and Sound Design

Full name: Kevin Hiller
Current studies: Business Informatics (Bachelor, 5. semester)
Specialties: JavaScript, CSS, (Web-) Design